An Advocate of Humane Business Practices
April 07, 2009
Merholz has only been blogging on Harvard’s site since February, but in that time he’s gained a strong following for his insights on consumer experience and management philosophy. He has a poet’s sensitivity for the nuances in “interactivity,” in the largest sense of that word: technology <-> users, upper-management <-> employees, consumer <-> corporation and product.
Rather than poeticisms, or soul-deadening business jargon, however, he writes supremely sensibly for the general reader and encourages us to question everything: is our traditional management structure helping or hurting productivity and creativity? Can’t our products be designed better with a freer structure of corporate critique? An essential introduction is his essay “Is Your Company Designed for Humans?”
I’m giving him an 8 out of 10 only because I think he should be encouraged to surpass himself. He has the opportunity for greatness here.
April 14, 2009
Categories: Critical Reviews . Tags: marketing . Author: daschneider
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